What\u2019s a Win-Back Email Campaign?<\/h2>\n\n\n\n
This kind of email marketing campaign consists of sending a series of messages that serve to re-engage inactive customers. If a customer has lost their interest, a win-back email is a nice little nudge to get them back on your side and prompt them to engage and purchase.<\/p>\n\n\n\n
Now, you may be wondering: why should I care about a customer who\u2019s not interested? Why should I invest my time and effort into this? Well, when you consider it costs five times more<\/a> to get new customers, it\u2019s easy to say that a win-back email campaign has a lot of value.<\/p>\n\n\n\n A win-back email is meant to get an inactive customer to re-engage with your business. This means there are a few factors to consider. For starters, you\u2019ll need to define what\u2019s an inactive customer in your industry. What you\u2019re selling will determine what will qualify a customer as inactive.<\/p>\n\n\n\n You want to start by defining the buyer cycle of your ideal customer and determine how frequently you can expect customers to make a purchase. For example, if you sell furniture, you can expect your customers to purchase a lot less frequently than say, a clothing store. Once you have a clear idea of what inactive means for your business, you can start working on your win-back email campaign.<\/p>\n\n\n\n For a win-back email campaign, it can be tricky to determine how many emails you should send. There\u2019s a bit of a dilemma here because you know your subscriber is not opening your emails, and the possibility of them unsubscribing from your email list is very real.<\/p>\n\n\n\n Also, sending too many emails to inactive customers will damage your sending reputation, which can hurt your email campaign. The best you can do is send 2 or 3 emails, tops. If your customers are still not engaging, it means you\u2019ve lost them. This is why it\u2019s a good idea to purge your subscriber list from inactive customers every 30 days.<\/p>\n\n\n\n Discounts and coupons are a very popular way to incentivize inactive customers. These tools work, there\u2019s no doubt about it. However, if you\u2019re not in a position to give away discounts or coupons, smart and high-quality copyright will achieve the goal as well.<\/p>\n\n\n\n Providing valuable content is just as effective, so make sure you help customers solve a problem, provide information on how to get greater value from products they\u2019re purchased, send updates on your company and your products, and more.<\/p>\n\n\n\n The key to win-back emails is to keep things simple and interesting. An inactive user won\u2019t invest much time reading your email anyway, so you need to grab their attention quickly!<\/p>\n\n\n\n Now it is time to create the win-back email funnel. I will be using the plugin\u00a0Autonami from Buildwoofunnels<\/a>.<\/p>\n\n\n\n Let\u2019s take a look at how the result of this win-back funnel will look. We start by creating a customer win-back trigger. I will set this to 60 days of the last purchase. Then we will be creating an evergreen coupon code and send that in 2 emails.<\/p>\n\n\n\nHow to Segment Your Win-Back Email Campaign<\/h2>\n\n\n\n
How Many Win-Back Emails to Send<\/h2>\n\n\n\n
What Should the Win-Back Email Include<\/h2>\n\n\n\n
How to Create a Win-Back Email Campaign<\/h2>\n\n\n\n
![\"Win-Back](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Win-Back-email-funnel-in-Autonami.jpg\")
<\/figure>\n\n\n\nStep 1 install the plugin<\/h3>\n\n\n\n
![\"Creating](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Creating-a-new-email-funnel-with-Autonami-1.jpg\")
<\/figure>\n\n\n\n![\"Set](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Set-the-win-back-trigger.jpg\")
<\/figure>\n\n\n\n![\"Time](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Time-range-win-back-campaign.jpg\")
<\/figure>\n\n\n\n![\"Create](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Create-the-first-email-in-Autonami.jpg\")
<\/figure>\n\n\n\n![\"Creating](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Creating-evergreen-coupon.jpg\")
<\/figure>\n\n\n\n![\"Email](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Email-settings-1.jpg\")
<\/figure>\n\n\n\n