Types of Post-Purchase Email<\/h2>\n\n\n\n#1 Thank-You Email<\/h3>\n\n\n\n
This one doesn\u2019t require much explanation. The thank-you email is to say thank you to your customers for making the purchase and you want to make sure to send it within the hour.<\/p>\n\n\n\n
#2 Order Confirmation Email<\/h3>\n\n\n\n
The order confirmation email is a must because you want to give customers the opportunity to confirm the contents and the cost of the total order. In this email, you must provide useful details such as shipping dates, contact information, etc. These emails are all about providing your customers with all the information they need about the order, so make it concise and easy to read.<\/p>\n\n\n\n
#3 Shipping Confirmation Email<\/h3>\n\n\n\n
The shipping confirmation email is one of those emails everyone\u2019s happy to get. It\u2019s just nice knowing that your purchase is on its way, it creates excitement and expectation. Not to mention it makes customers feel more confident. In this email, you want to confirm the purchase has been shipped, provide details on the progress, and the tracking information your customers need.<\/p>\n\n\n\n
#4 Review Request Email<\/h3>\n\n\n\n
Prompting your customers to leave reviews is never a bad idea! You want to be proactive about gathering feedback because you need it to grow your reputation and increase your conversion rates.<\/p>\n\n\n\n
Review request emails are exactly what they sound like: they\u2019re meant to collect your customer\u2019s review. Reviews are the best way to gather insight and gain feedback, not just about your products, but also your customer service. Not to mention you can use them on your site to persuade other customers to make a purchase.<\/p>\n\n\n\n
#5 Product Recommendations or Cross-Selling Emails<\/h3>\n\n\n\n
If your customers have already made a purchase, product recommendation emails might be what they need to come back for more. Also known as cross-selling emails, this type of email is meant to provide relevant product recommendations based on previous purchases. They should include product details and explain why these product recommendations relate to the products they\u2019ve purchased.<\/p>\n\n\n\n
#6 Discount to Re-Order Email<\/h3>\n\n\n\n
Last but not least, the discount to re-order email is meant to offer a discount on a re-order or additional order. If your customers have already purchased a product and you know they liked it, you have the perfect opportunity to get them to purchase the product again or a similar product.<\/p>\n\n\n\n
As you can see, the post-purchase email campaign has a few moving parts, but they all fit together to achieve one purpose: more success for your web design business<\/a>.<\/p>\n\n\n\n Now it is time to create the post-purchase email funnel. I will be using the plugin\u00a0Autonami from Buildwoofunnels<\/a>.<\/p>\n\n\n\n Let\u2019s take a look at the finished post-purchase funnel.<\/p>\n\n\n\n We will be starting with a trigger. When someone creates an order and the status is completed then this funnel will start.<\/p>\n\n\n\n The 2 transactional emails order confirmation and shipping confirmation are sent from WooCommerce. So those 2 emails are not included in this funnel, otherwise, your customer would get those emails twice.<\/p>\n\n\n\nHow to Create a Post-Purchase Email Campaign<\/h2>\n\n\n\n
![\"Post](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Post-purchase-email-funnel.jpg\")
<\/figure>\n\n\n\n![\"Creating](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Creating-a-new-email-funnel-with-Autonami-1.jpg\")
<\/figure>\n\n\n\n![\"Creating](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Create-trigger.jpg\")
<\/figure>\n\n\n\n![\"Create](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Create-the-first-email-in-Autonami.jpg\")
<\/figure>\n\n\n\n![\"Select](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Select-email.jpg\")
<\/figure>\n\n\n\n![\"Email](\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/06\/Email-settings.jpg\")
<\/figure>\n\n\n\n