{"id":15313,"date":"2020-01-13T09:31:42","date_gmt":"2020-01-13T08:31:42","guid":{"rendered":"https:\/\/www.markhendriksen.com\/?p=15313"},"modified":"2025-04-24T06:39:59","modified_gmt":"2025-04-24T04:39:59","slug":"how-to-create-an-order-bump-in-woocommerce","status":"publish","type":"post","link":"https:\/\/www.markhendriksen.com\/how-to-create-an-order-bump-in-woocommerce\/","title":{"rendered":"How To Create An Order Bump In WooCommerce"},"content":{"rendered":"\n<p>Before I will be explaining on how you can create an order bump, let\u2019s start with explaining what an order bump is and why you should use them for your WooCommerce store.<\/p>\n\n\n\n<p>This tutorial is the first part of our WooCommerce Sales Funnel Series.<\/p>\n\n\n\n<ul class=\"listsquare listsquare-single wp-block-list\"><li><strong>Step 1<\/strong><a href=\"https:\/\/www.markhendriksen.com\/how-to-create-an-order-bump-in-woocommerce\/#\"> How to create an order bump.<\/a><\/li><li><strong>Step 2<\/strong><a href=\"https:\/\/www.markhendriksen.com\/how-to-create-a-one-click-upsell-in-woocommerce\/\"> How to create an One-Click Upsell.<\/a><\/li><li><strong>Step 3<\/strong><a href=\"https:\/\/www.markhendriksen.com\/how-to-create-a-custom-thank-you-page-in-woocommerce\"> How to create a custom thank you page.<\/a><\/li><li><strong>Step 4<\/strong><a href=\"https:\/\/www.markhendriksen.com\/email-campaigns-that-will-increase-your-sales\"> How to create automated email campaigns that will increase your sales.<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"387\" src=\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/01\/Woocommerce-sales-funnel-order-bump.png\" alt=\"Woocommerce sales funnel order bump\" class=\"wp-image-15360\" srcset=\"https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Woocommerce-sales-funnel-order-bump.png 750w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Woocommerce-sales-funnel-order-bump-380x196.png 380w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Woocommerce-sales-funnel-order-bump-680x351.png 680w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Woocommerce-sales-funnel-order-bump-300x155.png 300w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Woocommerce-sales-funnel-order-bump-720x372.png 720w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Woocommerce-sales-funnel-order-bump-480x248.png 480w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Woocommerce-sales-funnel-order-bump-510x263.png 510w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Already know what an order bump is? <a href=\"https:\/\/www.markhendriksen.com\/how-to-create-an-order-bump-in-woocommerce\/#jump\">Jump right to the step by step tutorial.<\/a><\/p>\n\n\n\n<h2>What Is An Order Bump?<\/h2>\n\n\n\n<p>An order bump is an experience that almost everyone has encountered once in a while. For example when you go to a McDonalds and order a burger.<\/p>\n\n\n\n<p>It is the additional question that comes with your burger request when the seller asked if you would like some fries and cola with your order.<\/p>\n\n\n\n<p>However, when it comes to purchasing online, it is the additional products added to your order to increase the value of what you are getting.<\/p>\n\n\n\n<p>The order bump is placed on the checkout page just before the payout button. The order bump we will be creating later on looks like this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"278\" src=\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/01\/Order-bump-example-2.jpg\" alt=\"What is an order bump?\" class=\"wp-image-15322\" srcset=\"https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-example-2.jpg 647w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-example-2-380x163.jpg 380w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-example-2-510x219.jpg 510w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-example-2-300x129.jpg 300w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-example-2-480x206.jpg 480w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/figure>\n\n\n\n<h3>Effectiveness of Order Bump<\/h3>\n\n\n\n<p>Order bumps are useful because if a customer just finished purchasing goods, only before they complete the transaction or about to pay or click the buy button. You can hand them a customized offer or advert card for an additional item they may need<\/p>\n\n\n\n<p>For instance, a customer that buys a pair of footwear or software tool. You can give the customer a customized shoe protector spray polish or offer them training and installation as an order bump.<\/p>\n\n\n\n<p>Giving an order bump should enhance the usage of the item a customer is getting from you. In the case of the software, nobody would want to get something that they will not be able to use.<\/p>\n\n\n\n<p>The additional personal benefit the bump order has on the product is what makes them irresistible.<\/p>\n\n\n\n<p>Another instance is seen when a customer wants to buy a guitar. It will be wise to offer them a customized higher quality guitar string, guitar bags, or any other customized item that will give them a fantastic feeling when playing the guitar.&nbsp; It will make them want to come to your enterprises again.<\/p>\n\n\n\n<p>However, a lot of customers are impetuous buyers, so presenting such items gives them more reason to purchase your products.<\/p>\n\n\n\n<h3>Order Bump Vs Upsell<\/h3>\n\n\n\n<p>Although Order Bump and Upsell gives additional items to their customers, they also have differentiating features.<\/p>\n\n\n\n<p>Because of purchase, Order Bump usually comes on the order form before the final purchase and checkout. It comes in the form of a click-box or requesting the customer to add the product that matches with the product at the checkout page.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.markhendriksen.com\/how-to-create-a-one-click-upsell-in-woocommerce\/\">One-Click Upsell<\/a>, on the other hand, reflects after the customer has finalized the purchase redirecting the customer to a new checkout page offering a product with more value.<\/p>\n\n\n\n<h3>Benefits of Order Bumps<\/h3>\n\n\n\n<p>The importance of order bump are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Adds to the Normal Value of Items<\/strong>&nbsp;Adding more items to the main items of the request helps to increase the value of the purchase. It also increases the number of purchased items.<\/li><li><strong>Increases Engagement<\/strong>&nbsp;It allows you to showcase more items related to the product to customers, thereby increasing the overall engagement of customers to the product.<\/li><li><strong>Makes shopping easier<\/strong>&nbsp;A customer doesn\u2019t have to start searching for product accessories as everything is made available on a single page.<\/li><\/ul>\n\n\n\n<h3>Order Bump Examples<\/h3>\n\n\n\n<p>Order bump can be used in diverse ways to numb the value of your order. However, in the e-commerce store, you can use bump order to:<\/p>\n\n\n\n<h3>Create a Matching or Add-on Product\/Service<\/h3>\n\n\n\n<p>Additional products are items that give more value to the actual product. For instance, if a customer buys a physical copy of your book, you can choose to offer them the electronic or audio model of that book at a lower price. The electronic or audio copy is not compulsory, but it will help boost the value of the original product.<\/p>\n\n\n\n<h3>Enable Instant Delivery Service<\/h3>\n\n\n\n<p>When dealing with tangible products, you can choose to give immediate delivery and shipment of products at a higher price as number order. This method is beneficial as a lot of people would want fast access to their order.<\/p>\n\n\n\n<h3>Provide Membership Option<\/h3>\n\n\n\n<p>As a seller that has membership programs- such as free shipping, discount products, private group invite, etc., on your website. You can offer these programs to customers using the order bump.<\/p>\n\n\n\n<h3>Give Product Warranty<\/h3>\n\n\n\n<p>Very costly items can be provided on the warranty because if it will save customers the pain of incurring more expense. This is an excellent measure for using bump order.<\/p>\n\n\n\n<h3>Go for Upgrade<\/h3>\n\n\n\n<p>This type of order bump makes previous products better. For instance, if a customer buys a lower model phone brand, you can give them a higher version as an order bump.<\/p>\n\n\n\n<h2>How To Create An Order Bump?<\/h2>\n\n\n\n<p>Now that we know what an order bump is and why we should use them it is time to create one.<\/p>\n\n\n\n<p>You need to have a WooCommerce store and the&nbsp;<a href=\"https:\/\/buildwoofunnels.com\/woocommerce-order-bump\/?ref=info@markhendriksen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Order Bump plugin<\/a>. You can get this plugin here.<\/p>\n\n\n\n<p>We are going to create an order bump for WooCommerce. I will be using my WooCommerce design DiviShop but you don\u2019t need to have that in order to follow this tutorial.<\/p>\n\n\n\n<p>You also need the plugin&nbsp;<a href=\"https:\/\/buildwoofunnels.com\/woocommerce-order-bump\/?ref=info@markhendriksen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Order Bump from WooFunnels<\/a>. You can get this plugin for $ 39.<\/p>\n\n\n\n<p>This plugin comes with a ruler builder and you can use it for variable products too. With the ruler builder you can set different order bumps for different items in the cart. This is a fantstic plugin and I use it for my own shop aswell.<\/p>\n\n\n\n<h3>Step 1 install the plugin<\/h3>\n\n\n\n<p>After you have downloaded the plugin go to Plugins and upload the order bump plugin. After the upload process has finished go ahead and activate the plugin.<\/p>\n\n\n\n<h3>Step 2 Creating your order bump<\/h3>\n\n\n\n<p>Go to WooFunnels &gt; OrderBump and click on Add New<\/p>\n\n\n\n<p>Give your order bump a name and click on Create. For this example, I will be creating an order bump for a memory card.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"359\" src=\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/01\/Add-new-order-bump.jpg\" alt=\"Create a new order bump\" class=\"wp-image-15338\" srcset=\"https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-new-order-bump.jpg 720w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-new-order-bump-380x189.jpg 380w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-new-order-bump-680x339.jpg 680w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-new-order-bump-300x150.jpg 300w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-new-order-bump-480x239.jpg 480w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-new-order-bump-510x254.jpg 510w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3>Step 3 Creating a rule<\/h3>\n\n\n\n<p>We start with making a rule for the order bump to show up.<\/p>\n\n\n\n<p>Click on Add Rules.<\/p>\n\n\n\n<p>In my case I want to show this order bump always.<\/p>\n\n\n\n<p>The rule will then look like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"168\" src=\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/01\/Order-bump-rules.jpg\" alt=\"Create a rule for your order bump\" class=\"wp-image-15339\" srcset=\"https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-rules.jpg 720w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-rules-380x89.jpg 380w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-rules-680x159.jpg 680w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-rules-300x70.jpg 300w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-rules-480x112.jpg 480w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Order-bump-rules-510x119.jpg 510w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3>Step 4 Create an order bump product<\/h3>\n\n\n\n<p>Go to the products tab and click on Add Product. Search for your product and add it. Keep in mind that you need to create this product first in WooCommerce.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"375\" src=\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/01\/Add-a-product.jpg\" alt=\"Add a product\" class=\"wp-image-15340\" srcset=\"https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-a-product.jpg 720w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-a-product-380x198.jpg 380w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-a-product-680x354.jpg 680w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-a-product-300x156.jpg 300w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-a-product-480x250.jpg 480w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Add-a-product-510x266.jpg 510w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>On the next screen you can set your discount for the product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"139\" src=\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/01\/Price-your-order-bump.jpg\" alt=\"Give your order bump a discounted price\" class=\"wp-image-15341\" srcset=\"https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Price-your-order-bump.jpg 720w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Price-your-order-bump-380x73.jpg 380w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Price-your-order-bump-680x131.jpg 680w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Price-your-order-bump-300x58.jpg 300w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Price-your-order-bump-480x93.jpg 480w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Price-your-order-bump-510x98.jpg 510w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3>Step 5 Design your order bump<\/h3>\n\n\n\n<p>In the design tab you can customize your order bump. You can change the title if you like (1). The title uses a merge tag which will be your product title.<\/p>\n\n\n\n<p>You can make here a custom description for your order bump (2).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"281\" src=\"https:\/\/mk0markhendriks8nxd9.kinstacdn.com\/wp-content\/uploads\/2020\/01\/Title-tab.jpg\" alt=\"Add text and style your order bump\" class=\"wp-image-15342\" srcset=\"https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Title-tab.jpg 720w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Title-tab-380x148.jpg 380w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Title-tab-680x265.jpg 680w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Title-tab-300x117.jpg 300w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Title-tab-480x187.jpg 480w, https:\/\/www.markhendriksen.com\/wp-content\/uploads\/2020\/01\/Title-tab-510x199.jpg 510w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>In the skin tab you can choose an additional skin and in the style tab you are able to change the colors<\/p>\n\n\n\n<h3>Step 6 Settings tab<\/h3>\n\n\n\n<p>In the settings tab you can give this order bump a priority in case you are using multiple order bumps with same rules.<\/p>\n\n\n\n<p>Here you can also reposition your order bump.<\/p>\n\n\n\n<p>Enable your order bump by setting the switch to green.<\/p>\n\n\n\n<p>You can see a live demo here:<br><a href=\"https:\/\/divishop-extended.markhendriksen.com\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/divishop-extended.markhendriksen.com\/shop\/<\/a><\/p>\n\n\n\n<p>Add a product and go to the checkout page to see it.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/buildwoofunnels.com\/woocommerce-order-bump\/?ref=info@markhendriksen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Start With The Order Bump Plugin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-15313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woocommerce-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create An Order Bump In WooCommerce | MarkHendriksen.com<\/title>\n<meta name=\"description\" content=\"An order bump is an offer displayed on the checkout page before the checkout button. 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